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Journée de l'eRep à Mulhouse 2019

I have known Blueboat for over ten years and always thought that Christophe Till, the man behind the agency, was doing an incredible job shaping the business in that area of France. 

If you follow me, you’d know that I don’t come to conferences to show off but that something got achieved. In this case, we arrived at some incredible results with Ferring Pharmaceuticals when we took the brand back in 2017 and worked hard to give it a new life.

The talk is available below in French, and in it, you can follow the key steps that led us to shape an identity for Ferring online. 

We used mainly social media at first as we saw an opportunity. The most significant learning is that authenticity will always prevail over quantity and automation. Yes, we haven’t got the big numbers people hoped for, but the engagement is incredible.

We also unlocked many internal conversations with various countries, functions and external partners. This tactic could be transformational for your brand and company. It is a mindset and culture shift towards new products, channels and campaigns and helps you build bridges while destroying walls.

Haider Alleg
Haider Alleg
Entrepreneur Haider developed a toolbox for bringing brand performances to life, helping organisations of various shapes and sizes navigate the unknown and generate growth. This led him to build Kainjoo in 2012, a fast-growing consulting firm supporting ambitious leaders from top 500 Fortune companies. With Allegory Capital, he supports regulated industries to innovate through portfolios of emerging tech and channels.

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