In preparation for the next Eye for Pharma event, where I will have the honour of speaking, I participated in a webinar to share some views with two other speakers (Laurent Décory, Former Senior Director, Business Operations and Implementation & Burak Ergenoglu Department Head, Strategic Planning and Portfolio Management).

The most significant challenges for Global Strategy teams are how to keep up to date with changes in the localities, ensure communication is up to date and facilitates a clear commitment to the regional markets.

We developed Richter’s innovative strategy through its intranet programme to solve this problem. Put into the context of understanding market development and the differences between regional customers, learn how you can effectively remain a key player in geographically and evolution-wise poles-apart markets.