E com2012 Geneve-facebook_timeline Virtua from Haider Alleg

When preparing eCom 2012 in Geneva this year, we asked our clients what do you want to hear? The winner was Facebook. Indeed a lot of brands invested in the booming social network, and a lot got surprised by the number of changes they needed to adapt.

In this keynote, using concrete cases, we will explore the attitude, strategy and governance to adopt to make sure you get the most out of social networks like Facebook.