Mise en place d’un processus social media en entreprise. Impact et gouvernance from Haider Alleg

Another eCom and in Lausanne, this time with a topic dear to my heart as we see more and more brands jumping into it: Social Media Marketing!

One aspect is missing when we look at programs for our clients: governance. So, in this keynote, I explore some principles we apply to ensure the scalability of campaigns from a regional perspective.