Knowing where to start and how to structure a plan is often the most challenging. Part of what I like and also how we are structured at Ferring Pharmaceuticals is three boxes organizations:

• First, a team optimizes commercial operations down the line.
• A team prepares the incoming brands and activities to come.
• Another group plans for the next big thing.

In this article, we will use tried-and-tested frameworks to help you structure a multichannel plan, making it quicker for you to complete and easier to comprehend by your colleagues you present it to.

Today, there are many digital marketing techniques like those shown in the lifecycle visual. Plus, you may want to use them alongside traditional marketing communications too. So, it’s important to plan these activities. Otherwise, you may miss opportunities to make your campaigns effective.