As any company that launches on social media, you also want to push your content through ads.
For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads. And boy, this has paid off. Depending on your video, audience and budget, you would have real surprises as we did. We didn’t expect a better view rate than on Facebook or Youtube.
For more info on the case study by Twitter, please visit their website here.