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Mention in EMJ Gold June 2020

Go big or go home; further thoughts on the EMJ Gold mention

I was honoured to see some of my quotes in the latest GOLD issue.

If you follow or hear me speak, I am always anal on the scalability issue. Call it the entrepreneur in me, but the idea of a business that is not scaling is something I can’t compute.

Well, it is not working for all ventures. Some businesses will do great at doing a few things and doing it well, and I respect that. You have to contextualise my quotes here as I come from a school of thought where the brands I work for are

  1. Global
  2. Designed for reaching audiences fast
  3. Tied to business objectives that are linked to market penetration, customer acquisition or sales directly

The other part is that my projects usually use digital channels for coms and distribution. So you can easily picture that scale mixed with digital media, which you can easily tie together.

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