It sounds harsh, and this is what many people hear when they present their agency as an innovative startup. So the question I will try to answer is why.

First, this post was inspired by a discussion on the “French Start-Up” group on Facebook. I was with others trying to shed light on this same topic.

Second, my position on this. I worked on the agency side and the client side and created, worked with or within tech startups. This helped a lot to understand the realities inside such a business and how others will perceive it.