Before joining my colleagues at the “Maison de la communication”, the RTS kindly invited me to talk briefly about the topic I was covering later on.

I expressed again the need for companies not just to buy a tool and let the data flow but to really “dive in” and think about the objectives. In our case with Generali, listening before jumping into social media makes sense and provides so much learning. For instance, we can now measure the cost of going on social media vs the cost of not going there.

Sorry about the cloud interviews, as it is French.