Pharma needs agility

I want to share through this manifesto a view that is my own as a digital marketer working in the industry. This post is my view, therefore, not a company position. 

If I can notice a department where we behind regard the digital channel requirement, this is the marketing and commercial operations. New technologies are pushing the boundaries of what internal marketers can do. 

This task has been externalized to agencies, lighter to digest the number of new trends in the digital era. Yet, somehow, the different topic I am covering next would need the pharma players to internalize them or at least to know how to deal with them appropriately.