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Interview by Twitter | Video Business case for Ferring

As any company that launches on social media, you also want to push your content through ads. 

For #projectfamily, a campaign around building families and supporting potential parents seeking IVF treatments, we decided to test Twitter Video Ads. And boy, this has paid off. Depending on your video, audience and budget, you would have real surprises as we did. We didn’t expect a better view rate than on Facebook or Youtube. 

For more info on the case study by Twitter, please visit their website here.

Haider Alleg
Haider Alleg
https://haideralleg.com/
Entrepreneur Haider developed a toolbox for bringing brand performances to life, helping organisations of various shapes and sizes navigate the unknown and generate growth. This led him to build Kainjoo in 2012, a fast-growing consulting firm supporting ambitious leaders from top 500 Fortune companies. With Allegory Capital, he supports regulated industries to innovate through portfolios of emerging tech and channels.

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